July 16, 2025 / By westwaywarehouse
In the fast-paced world of health and beauty, customer experience is everything. From seamless order processing to premium packaging, every touchpoint matters. That’s where Westway steps in as the perfect fulfilment partner for health and beauty brands, trusted by some of the biggest and most innovative names in the industry.
With decades of experience and a sharp focus on quality, Westway offers more than just logistics – they deliver brand confidence.
1. Trusted by health & beauty brands
Our credibility speaks for itself through our impressive client portfolio. Over the years, we’ve worked with renowned brands such as Philip Kingsley, Nails Inc, Rodial, Nip+Fab, and Neom, as well as niche, luxury names like Livotte, Hayou, Hollywood Browzer, and Shleep.
From salon professionals like Nicky Clarke to trend-setting beauty innovators like It’s a 10, Vita Liberata, Pai Skincare, Rino & Pelle and Bloom Artisan, Westway consistently meets the demands of both established and fast-growing brands.
2. Bespoke fulfilment solutions
Westway doesn’t believe in one-size-fits-all logistics. We work closely with brands to understand their specific requirements – whether that’s specialist packaging, complex order processing, or handling seasonal spikes.
3. Beauty-grade warehousing
Beauty products demand a clean, controlled, and secure environment. Westway’s facilities are purpose-designed to handle luxury and professional-grade products, ensuring that stock stays pristine from warehouse to doorstep.
We are ISO9001 Certified. This milestone reflects our ongoing commitment to delivering consistent, high-quality solutions for our clients, while continuously improving our processes and performance.
4. Speed without compromise
In beauty retail, customers expect fast, error-free deliveries. Westway combines automated systems with hands-on quality checks, delivering efficiency without sacrificing attention to detail.
5. Expertise in B2C and B2B fulfilment
Whether shipping direct to consumers, QVC or supplying retailers, salons, or spas, Westway can handle both B2C and B2B fulfilment seamlessly. Our versatility ensures brands can scale confidently.
6. Sustainability in focus
With increasing consumer demand for eco-friendly practices, Westway offers sustainable packaging options and responsible fulfilment processes – helping brands like Naydaya and Pai Skincare stay true to their environmental values.
7. Safe handling of dangerous goods
Many health and beauty products, from aerosols to certain liquids, are classed as dangerous goods due to their flammable or hazardous nature. Mishandling these items can lead to regulatory fines, delivery delays, and damaged brand trust.
Westway’s team is fully trained and certified in the safe storage, packing, and shipping of dangerous goods. By choosing Westway, brands gain peace of mind knowing that even their most sensitive products are in expert hands.
8. Regular security audits for added peace of mind
When dealing with high-value beauty products, security is paramount. Westway’s fulfilment centre undergoes regular security audits to ensure that your stock is always protected. From controlled access to monitored storage areas, every measure is in place to safeguard your inventory – giving brands peace of mind that their goods are safe at every stage.
9. Connected base near Chester
Nestled just outside the stunning historic city of Chester, Westway offers a unique blend of operational efficiency and scenic charm. Whether you’re visiting us for a site tour or meeting your logistics team, it’s an easy and enjoyable trip.
• Just two hours by direct train from London
• Immediate access to the UK motorway network (M56, M53, A55)
• Close proximity to the QVC UK warehouse — ideal for health & beauty brands selling on QVC
Whether you’re a London-based brand or operating nationwide, getting to Westway is smooth and stress-free.
10. Westway is the BEST-way!
Health and beauty brands need a fulfilment partner that understands the value of brand perception at every stage of the customer journey. Whether you’re an established name or an ambitious newcomer ready to disrupt the market, Westway offers the experience, flexibility, and professionalism to help your beauty brand grow.
Discover why so many iconic beauty brands trust Westway to deliver.